VA26.1 / Flagship
Valley
Executive production & production
Period
June 2026
June 2026
Valley / Vending Machine[VA26.1]

Mat Landry and Alison Perdue (Valley's manager) / Ossington, Toronto / 12 June 2026 / Photo Emily Ivankovic
01 / Overview
A surprise pop-up to launch Vending Machine, Valley's first new song in nearly two years for their ‘Do You Need To Be Entertained?’ era. The band plays from the second-floor windows of a building on Ossington, for a full street of fans.
02 / Work
Executive production, advancing, partner and vendor sourcing, on-site execution.
03 / Review
“My only worry was that we would have way too much fun working together and create a great pop-up fan surprise show.
I still think about how thoughtful and calm they are, not only with the artists in the room, but with everyone involved in making the show and production happen.
1 + 1 = 8. Great collaborators, super knowledgeable, and excited to push the envelope of what it means to put on a live show and make it an experience.”
Rob Laska, Valley
Architecture / Steps run
■ 01 Alignment
□ 02 Narrative
□ 03 Design
■ 04 Partnerships
■ 05 Integration
■ 06 Test
■ 07 Execution
■ 08 Wrap
Highlights
A street full of fans, no tickets,
Announced the day before
Watch
Valley / Vending Machine pop-up
Press
Streets of Toronto / Ossington pop-up
Credits
Mat Landry - Executive Producer, Production
Nate Day - Executive Producer
04 / Figures
Fig. 1 / The street / Ossington, Toronto / Photo Mat Landry
Fig. 2 / From inside the room / Ossington, Toronto / Photo Mat Landry
Fig. 3 / A vending machine sticker on Ossington / Photo Mat Landry
Next file
The Beaches / DJ Pop-Ups
Toronto / 2026