EIGHTSCASE FILESCONTACT
File
VA26.1 / Flagship
Client
Valley
Scope
Executive production & production
Period
June 2026




Valley / Vending Machine[VA26.1]




Mat Landry and Alison Perdue hanging a red sign reading do you need to be entertained, with a QR code, between two windows on Ossington Avenue
Mat Landry and Alison Perdue (Valley's manager) / Ossington, Toronto / 12 June 2026 / Photo Emily Ivankovic



01 / Overview

A surprise pop-up to launch Vending Machine, Valley's first new song in nearly two years for their ‘Do You Need To Be Entertained?’ era. The band plays from the second-floor windows of a building on Ossington, for a full street of fans.




02 / Work

Executive production, advancing, partner and vendor sourcing, on-site execution.




03 / Review

“My only worry was that we would have way too much fun working together and create a great pop-up fan surprise show.

I still think about how thoughtful and calm they are, not only with the artists in the room, but with everyone involved in making the show and production happen.

1 + 1 = 8. Great collaborators, super knowledgeable, and excited to push the envelope of what it means to put on a live show and make it an experience.”


Rob Laska, Valley

Architecture / Steps run
■ 01 Alignment
□ 02 Narrative
□ 03 Design
■ 04 Partnerships
■ 05 Integration
■ 06 Test
■ 07 Execution
■ 08 Wrap


Highlights
A street full of fans, no tickets,
Announced the day before


Watch
Valley / Vending Machine pop-up


Press
Streets of Toronto / Ossington pop-up


Credits
Mat Landry - Executive Producer, Production
Nate Day - Executive Producer




04 / Figures

The crowd outside on Ossington Avenue, seen from the window

Fig. 1 / The street / Ossington, Toronto / Photo Mat Landry
Valley playing out the open window, seen from inside the room
Fig. 2 / From inside the room / Ossington, Toronto / Photo Mat Landry
A phone photographing a vending machine sticker on a hydrant
Fig. 3 / A vending machine sticker on Ossington / Photo Mat Landry







Eights
Toronto / 2026